How to Turn Off Those Awful New Ads on Netflix

How to Turn Off Those Awful New Ads on Netflix - Geek.com
Cómo desactivar esos terribles anuncios nuevos en Netflix

Wasn’t the whole point of paying for Netflix that we didn’t have to deal with ads anymore? That we could binge entire seasons of TV with no more interruption than a mildly disapproving …

UPDATE: Netflix responded, statement attached below.

Wasn’t the whole point of paying for Netflix that we didn’t have to deal with ads anymore? That we could binge entire seasons of TV with no more interruption than a mildly disapproving black screen asking if we’re still watching? (Yes Netflix, I am still watching Supernatural, and I will continue until Jared Padalecki stops looking so damn pretty!) Now, the streaming service is “experimenting” with advertising. For some users, it will occasionally interrupt your shameful binge to show you a trailer for a Netflix original series it thinks you might like. Subscribers who ran into this new… feature were understandably miffed.

This wasn’t part of the deal. We pay the money, we don’t have to watch commercials. For many of us, that was the entire reason we subscribed in the first place. With Hulu, at least you can justify it. They get new episodes the day after they air. We expect there to be some compromise in the form of ads. (Though if I hear that QuickChek Summer Subs jingle one more time, I’m going to murder somebody.) Plus, there’s an option to pay more and remove the ads altogether. On Netflix, we’re already paying a premium for an ad-free experience and now we’re going to get ads anyway. Fortunately, there’s an easy way to opt out. For now.

The whole process should only take a few seconds. You just need to have access to the desktop version of the site. You can’t do it through your streaming device or smart TV app. First, go to netflix.com. (Man, remember when we only watch streaming movies on our laptops like this? Simpler times.) Then, click on your profile icon in the top right corner. Select “Account” from the drop-down menu. Scroll down to the “Settings” section, and click on “Test Participation.”

That will take you to a page that looks like this.

Screenshot via Netflix

Click that switch into the “Off” position, hit “Done,” and that’s it. No more ads. If enough of us do this, hopefully Netflix will get the message that this is an awful, terrible idea.

UPDATE: After this article ran, Netflix reached out with a statement clarifying the feature they are testing out. Specifically, video recommendations of series. They especially wanted to point out that even if you don’t turn the feature off using the steps outlined here, users are able to skip any of these previews. Statement from Netflix follows:

At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members. In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.

How to Turn Off Those Awful New Ads on Netflix - Geek.com

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